Subcategory · AI Citation Index
Identity & Access Management
Okta leads 164 IAM vendors with 70.5% shortlist presence; hyperscaler tools from Google and Microsoft trail closely in AI citations.
173 discovery queries · 308 head-to-heads · refreshed Jul 25, 2026
Discovery stage
The shortlist
Across 173 buyer-style "Identity & Access Management" queries
Okta appears in 122 of 173 prompts (70.5% shortlist rate, score 71), ahead of Google Cloud Identity-Aware Proxy (69.9%) and Azure Key Vault (66.5%, score 58). Ping Identity and CyberArk Privileged Access Manager round out the top five, each clearing 60% shortlist rates. Forty-seven brands reach consensus visibility across 173 category prompts, signaling fragmentation across 164 total vendors.
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Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 7/100
Okta, Microsoft Entra ID, Ping Identity, and Sailpoint tie at 50/100 in head-to-head evaluation queries, each appearing in 28 comparison prompts. CyberArk scores 46 across 26 queries; Saviynt trails at 45 across 25. The median evaluation score across all brands sits at 7, indicating most vendors rarely surface in direct comparison contexts.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Okta
Seventy percent shortlist rate and a score of 71 cement Okta as the default SSO and identity orchestration reference in AI outputs. Four-model diversity confirms cross-platform recognition.
Read brand profile →CyberArk Privileged Access Manager
Score of 71 and 61.3% shortlist presence position CyberArk as the privileged-access archetype. Three hundred forty-eight mentions across 106 shortlist appearances reflect deep PAM mindshare.
Read brand profile →Ping Identity
Sixty-four percent shortlist rate, score 67, and 390 total mentions make Ping the federation and enterprise SSO counterweight to Okta. Ties Okta in head-to-head evaluations at 50/100.
Read brand profile →Azure Key Vault
Appears in 66.5% of prompts but scores only 58, suggesting AI models cite it for secrets management within Azure ecosystems rather than standalone IAM strength. Falling 16 points in recent trend data.
Read brand profile →Zivver Email Encryption
Rose 16 points month-over-month with a score of 62, flagging niche momentum in email-centric identity and encryption use cases. Lower shortlist volume limits broader signal.
Read brand profile →Citation sources
Where AI pulls citations from
747 citations captured across Identity & Access Management prompt runs.
Vendor pages
250Product, help, and marketing pages from tracked vendors
Independent sources
263Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Identity & Access Management questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the category- 10 Best Identity Access Management Tools 2025 (Free & Paid)comparitech.com
- Top 12 Identity and Access Management Platforms - Security Boulevardsecurityboulevard.com
- 8 Best IAM Solutions in 2026 (In-Depth Look)tryrisotto.com
- Top 10 Identity & Access Management Companies to Watch in 2025 and Beyondresearchandmarkets.com
Evaluation
Buyers comparing options- Zero Trust Security Architecture: The 2026 Implementation Guidegraygroupintl.com
- Using SIEM for Zero Trust Security Models - SearchInformsearchinform.com
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