Subcategory · AI Citation Index

Community Management

Community Management tools divide into three tiers: open-source platforms prioritizing customization (Discourse at 64% shortlist rate), mid-market branded community builders (Bettermode, Higher Logic Vanilla at 51-57%), and enterprise engagement ecosystems (Khoros, Salesforce at 27-43%). The 5-model diversity for Discourse versus 4 for competitors suggests it addresses broader deployment scenarios—from developer forums to customer support hubs—while specialized players serve narrower enterprise or creator economy niches. Shortlist rates declining from 64% to 25% reflect fragmentation between technical self-hosting needs and managed community-as-a-service offerings.

166 discovery queries · 257 head-to-heads · refreshed Jun 1, 2026

Discovery stage

The shortlist

Across 166 buyer-style "Community Management" queries

0%15%31%46%61%Coverage — share of discovery prompts where the brand surfaces56%66%77%87%97%Engine diversity

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions
Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Bettermode
9/10
2Higher Logic Vanilla
9/10
3Discourse
8/10
4Khoros Communities
8/10
5
Discord
7/10
1
Discord
6/7
2Mighty Networks
6/7
3Bettermode
5/7
4Discourse
4/7
5Hootsuite
4/7
1Circle
7/7
2Mighty Networks
7/7
3Bettermode
7/7
4Paid
7/7
5Discourse
6/7
1Discourse
6/6
2
Discord
6/6
3Bettermode
4/6
4Common Room
4/6
5Mighty Networks
4/6
1Higher Logic Vanilla
6/6
2Khoros Communities
6/6
3Discourse
6/6
4Bettermode
4/6
5Verint
4/6
1Hivebrite
6/6
2Higher Logic Vanilla
6/6
3Khoros Communities
6/6
4Discourse
6/6
5Bettermode
6/6
1Circle
6/6
2Paid
6/6
3Bettermode
5/6
4Discourse
5/6
5
Discord
4/6
1Bettermode
5/5
2Higher Logic Vanilla
5/5
3Khoros Communities
5/5
4Discourse
5/5
5
Discord
4/5
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · community-management

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 11/100

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand07152229Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 11/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

741 citations captured across Community Management prompt runs.

Vendor pages

337

Product, help, and marketing pages from tracked vendors

Independent sources

284

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Community Management questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

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