AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Category · AI Citation Index

Who AI is citing in Customer Experience

Sprinklr Insights leads Customer Experience AI citations at 72, but no brand dominates shortlists across the category's 15 prompts.

Brands tracked

Avg AEO score

56/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Customer Experience software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 35/100

In head-to-head evaluations, Sprinklr Insights scores 49 across 5 comparison queries, well above the 35 median. Emplifi sits at exactly the median (35), while Signpost scores 0 — appearing in comparisons but never winning. The evaluation data covers only 3 brands, a narrow slice of the 46-brand catalog.

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. Two months of data show category average rising from 52 (March 2026) to 57 (April 2026). Sprinklr Insights climbed 14 points; Signpost fell 7. Sample sizes are small (3 and 6 prompts respectively).

Biggest gain

Sprinklr Insights

+14 pts

Biggest drop

Signpost

-7 pts

Editorial picks

Brands worth watching

Sprinklr Insights

Scores 72 — the highest single-brand citation score in the category. Rose 14 points between March and April 2026, outpacing the category's 5-point average gain.

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Emplifi

Holds steady at 63, the second-highest featured score. Its 35 evaluation average matches the median, placing it squarely in the middle tier of head-to-head citations.

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Signpost

Appears in 5 comparison queries but scores 0 in evaluations — cited but never recommended. Fell 7 points over the two-month sample, the sharpest decline in the dataset.

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Airship

Featured candidate with no score data yet. Represents one of the unscored majority in a 46-brand category where most vendors remain unmeasured in AI citation audits.

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Drill down

Subcategories

Feedback Management Survey Tools Community Management Product Experience

FAQ

Customer Experience questions, answered

Which customer experience platform does AI recommend most often?+

Sprinklr Insights scores 72, the top citation score in the category. No brand dominates shortlists — the 0% coverage rate means AI models spread recommendations across dozens of vendors rather than converging on a leader.

How do Sprinklr Insights and Emplifi compare in AI citations?+

Sprinklr Insights outscores Emplifi 49 to 35 in head-to-head evaluation queries. Sprinklr also holds a 72 featured score versus Emplifi's 63, and gained 14 points over two months while Emplifi's trend data is unavailable.

Is the customer experience software market fragmented in AI recommendations?+

Yes. With 46 brands and zero dominant shortlist citations across 15 prompts, AI treats the category as wide-open. The median evaluation score is 35, and only 3 brands have comparison data — most vendors are invisible in citation audits.

Which customer experience vendor is losing ground in AI citations?+

Signpost dropped 7 points between March and April 2026, the steepest decline in the dataset. It appears in 5 comparison queries but scores 0 in evaluations, meaning AI models cite it but never favor it.

What customer experience software categories does AI distinguish?+

The category breaks into four subcategories: Feedback Management, Survey Tools, Community Management, and Product Experience. Each addresses a distinct slice of the customer journey, but none has enough citation data yet to show clear leaders.

Are there emerging customer experience platforms in AI recommendations?+

Airship, Akitra, anny, AnyRoad, and Axeptio all appear as featured candidates with no scores yet. They represent the long tail of the 46-brand category — present in the index but not yet tested in citation audits.

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