Subcategory · AI Citation Index
Survey Tools
The category reveals a clear bifurcation: Typeform dominates shortlists at 58% across 6 models by prioritizing conversational UX over feature depth, while enterprise contenders (Qualtrics 29%, QuestionPro 28%) and specialized employee engagement platforms (Culture Amp 14%, Pulse 17%) compete on analytics and workflow integration. Mid-tier players like Delighted (19%) and behavioral tools (hotjar.com 26%) occupy functional sweet spots—NPS tracking and session replay respectively—suggesting buyers segment by use case (customer feedback vs. employee pulse vs. user research) rather than seeking all-in-one solutions.
171 discovery queries · 241 head-to-heads · refreshed Jun 1, 2026
Discovery stage
The shortlist
Across 171 buyer-style "Survey Tools" queries
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 16/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Typeform
Commands 58% shortlist rate across 6 models by making surveys feel like conversations rather than interrogations, winning on UX where competitors compete on features.
Read brand profile →Culture Amp
Captures 14% of shortlists in a category dominated by customer tools, proving employee engagement surveys demand purpose-built platforms with org-specific benchmarks.
Read brand profile →Qualtrics XM Platform
Ties QuestionPro at 29% shortlist rate, reflecting enterprise buyers' need for research-grade analytics that justify higher price points over form builders.
Read brand profile →Citation sources
Where AI pulls citations from
545 citations captured across Survey Tools prompt runs.
Vendor pages
182Product, help, and marketing pages from tracked vendors
Independent sources
111Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Survey Tools questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
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