Subcategory · AI Citation Index
Survey Tools
Typeform dominates shortlists (58% rate), but Qualtrics and QuestionPro lead head-to-head evaluations; ClickUp surges +12 while ArcGIS drops -20.
171 discovery queries · 241 head-to-heads · refreshed Jul 19, 2026
Discovery stage
The shortlist
Across 171 buyer-style "Survey Tools" queries
Typeform appears in 99 of 171 prompts with a 58% shortlist rate and 6-model diversity, far ahead of Delighted (19%) and Pulse (17%). Qualtrics XM Platform and QuestionPro each hit 4-model diversity despite lower shortlist rates (29% and 28%). The 141-brand field shows weak consensus: only 63 brands meet threshold across 171 prompts.
Hover or click a logo to see brand details
Get weekly AI visibility changes for Survey Tools sent to your inbox.
Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 7/100
Qualtrics edges Typeform in head-to-head comparisons (avg scores 54 vs 53 across 31 and 30 queries). QuestionPro follows at 47 across 27 comparisons, while Microsoft Forms and Insights tie at 40-42. The category median sits at just 7, indicating steep stratification between enterprise platforms and long-tail tools.
Hover or click a logo to see brand details
Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Typeform
Dominates shortlist frequency (58%) and total mentions (345) with consistent 6-model reach. Evaluation score of 53 trails Qualtrics by one point, signaling strong discovery but mixed comparative performance.
Read brand profile →Qualtrics XM Platform
Leads evaluations at 54 across 31 head-to-head queries despite 29% shortlist rate. Enterprise buyers weigh depth over reach; 170 total mentions reflect verbose AI justifications.
Read brand profile →ClickUp
Top featured candidate (score 78) and fastest riser (+12 delta). Models increasingly surface it as a multi-tool alternative, though core survey functionality remains secondary to project-management roots.
Read brand profile →QuestionPro
Third in evaluations (47 across 27 queries) with 28% shortlist rate and score of 68. Balances enterprise features and mid-market pricing, capturing queries Typeform and Qualtrics miss.
Read brand profile →Culture Amp
Niche leader for employee-pulse use cases (14% shortlist rate, score 63). Five-model diversity and 68 mentions show vertical specialization beats horizontal sprawl in certain buyer contexts.
Read brand profile →Citation sources
Where AI pulls citations from
545 citations captured across Survey Tools prompt runs.
Vendor pages
182Product, help, and marketing pages from tracked vendors
Independent sources
111Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Survey Tools questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing optionsWant to know if AI cites your brand for Survey Tools?
Free audit. ChatGPT, Perplexity, Gemini, Claude.
Run an audit →