AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Feedback Management

G2 leads AI citations with an 81 evaluation score, but no brand commands shortlist queries—19 audited prompts yielded zero dominant mentions.

Brands tracked

Avg AEO score

64/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Feedback Management software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 0/100

G2 scores 81 on comparison queries (3 audits), tripling the next competitor. Productboard averages 39 (5 queries), Culture Amp 37 (5 queries), and Dovetail 28 (6 queries). Software Advice, Signpost, Birdeye, and Userecho all scored zero despite multiple audits each. Median evaluation score: 0.

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. March 2026 showed 55 avg score (9 prompts); April jumped to 65 (21 prompts). Culture Amp rose 20 points month-over-month; Signpost fell 7.

Biggest gain

Culture Amp

+20 pts

Biggest drop

Signpost

-7 pts

Editorial picks

Brands worth watching

G2

G2 dominates evaluation-stage citations with an 81 average score across comparison queries, outpacing all feedback-management vendors by a factor of two. Its 86 featured score confirms AI models treat it as the authoritative reference point in the category.

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Culture Amp

Culture Amp posted a 20-point gain from March to April 2026, the sharpest rise in the category. Its 37 evaluation score and 72 featured score position it as the fastest-moving vendor in AI citation momentum.

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Productboard

Productboard averages 39 across five comparison queries, second only to G2. Its 63 featured score reflects consistent mid-tier AI visibility, though it trails specialist competitors in head-to-head evaluations.

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Dovetail

Dovetail appeared in six comparison queries but averaged just 28, indicating AI models recognize the brand but rarely favor it in evaluations. Its 62 featured score shows broader awareness exceeds comparative strength.

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Birdeye

Birdeye scored zero across four comparison audits yet earned a 72 featured score, exposing a disconnect between general category visibility and head-to-head citation strength.

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FAQ

Feedback Management questions, answered

What is the best feedback management software?+

AI models show no consensus on a single leader—19 shortlist prompts yielded zero dominant citations. G2 performs strongest in comparison contexts (81 evaluation score), but the category remains fragmented at the discovery stage.

How does G2 compare to Productboard for feedback management?+

G2 averages 81 on evaluation queries versus Productboard's 39, more than doubling its citation strength. Across three head-to-head audits, G2 consistently outperforms in AI-generated recommendations.

Which feedback management tool is gaining traction in AI citations?+

Culture Amp rose 20 points from March to April 2026, the largest month-over-month gain in the category. Its 37 evaluation score trails G2 but shows accelerating momentum in AI model outputs.

Why do some feedback tools score zero in AI comparisons?+

Software Advice, Signpost, Birdeye, and Userecho all averaged zero across multiple comparison queries despite appearing in category audits. AI models recognize these brands but rarely cite them in head-to-head evaluations, exposing weak comparative positioning.

Is feedback management a mature category in AI citations?+

No. The 64.1 average category score and zero shortlist coverage rate indicate AI models struggle to recommend feedback tools confidently. Only two months of audit data exist, insufficient to measure maturity or citation stability.

What explains Dovetail's low evaluation score despite high audit volume?+

Dovetail appeared in six comparison queries—more than any vendor except G2—but averaged just 28, the lowest among evaluated brands. High audit volume reflects AI awareness; low scores show models disfavor it in direct comparisons.

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