Subcategory · AI Citation Index
Feedback Management
Typeform leads shortlist at 44% rate; Qualtrics tops head-to-head at 44 pts; scores swung wildly March–June 2026.
174 discovery queries · 241 head-to-heads · refreshed Jun 8, 2026
Discovery stage
The shortlist
Across 174 buyer-style "Feedback Management" queries
Typeform appears in 76 of 174 prompts (43.7% shortlist rate), outpacing Intercom (30.5%) and Canny (30.5%) across 142 tracked brands. Delighted matches Typeform's reach with 74 appearances but carries a low unCited score of 6. All top-10 brands except 2020insights.net and Delighted show model diversity of 5, indicating consensus across multiple LLMs.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 9/100
Qualtrics wins the most head-to-head comparisons, averaging 44 points across 25 queries, narrowly ahead of Medallia and Intercom (both 42 points). Canny and Productboard—despite high shortlist rates—score mid-pack at 37 and 35 points respectively in direct evaluations. The category median sits at just 9 points, underscoring a long tail of weak contenders.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Typeform
Dominates shortlist frequency (44%) and ties for the highest unCited score at 72. Five-model consensus confirms its versatility across form-based feedback capture.
Read brand profile →Birdeye
Scores 72 despite a 22% shortlist rate, suggesting strong performance in niche review-aggregation and local-business use cases. Appears in 39 prompts with full model diversity.
Read brand profile →Intercom
Balances 30% shortlist visibility with a 42-point evaluation average—second only to Qualtrics in head-to-head matchups. Lives at the intersection of messaging and feedback routing.
Read brand profile →Culture Amp
Rose 20 points in recent months and carries a 72 unCited score. Specialized in employee feedback, it punches above median despite lower general-category mentions.
Read brand profile →Productboard
Appears in 50 prompts (28.7% rate) but lags in evaluations at 35 points. Product-management focus narrows its win conditions to roadmap-driven feedback workflows.
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