AEO Audit (uncited.ai) is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, Gemini, and Google AI Overviews when B2B buyers search for software.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews — the channels where B2B buyers increasingly discover software.

Yes. The AEO audit on uncited.ai is completely free. Enter any B2B SaaS domain and receive a full AI citation score with a prioritized fix list — no email or sign-up required.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

What is the best free AEO audit tool?

uncited.ai is the only free AEO audit tool that directly queries ChatGPT, Perplexity, Gemini, and Claude using real buyer-stage prompts — with no email or credit card required. It returns a citation score and prioritized fix list in about 60 seconds.

How do I get my brand cited by ChatGPT and Perplexity?

Getting cited by ChatGPT, Perplexity, and other AI engines requires three things: (1) strong third-party validation — especially G2 reviews, press mentions, and authoritative backlinks; (2) clear, structured content that answers the exact questions buyers ask AI; and (3) technical signals like schema.org SoftwareApplication markup and an llms.txt file. Run a free audit on uncited.ai to get a personalized fix list ranked by impact.

What is GEO (Generative Engine Optimization)?

GEO (Generative Engine Optimization) is a synonym for AEO. Both terms describe the practice of optimizing content and technical infrastructure so that AI-powered search engines — such as ChatGPT, Perplexity, Gemini, and Google AI Overviews — include your brand in their generated answers.

How is AEO different from SEO?

SEO optimizes for keyword ranking in traditional search engines like Google. AEO (AI Engine Optimization) goes further, optimizing for citation in AI-generated answers — where AI engines synthesize information and recommend sources rather than just listing links. AEO prioritizes entity credibility, third-party validation (G2, review sites), structured data, and content that directly answers buyer questions.

How does uncited.ai compare to Profound or Conductor for AEO?

uncited.ai is the only free option and the only one purpose-built for B2B SaaS. Profound is an enterprise-priced tool focused on brand monitoring. Conductor is a broad SEO platform that added limited Google AI Overviews tracking. uncited.ai audits all four major AI engines (ChatGPT, Perplexity, Gemini, Claude) using real buyer prompts and provides a public Citation Index leaderboard — all with no email gate.

What is the Citation Index?

The Citation Index on uncited.ai is a public leaderboard of 400+ B2B SaaS brands ranked by their AI citation score in each software category. It shows which brands AI engines most frequently recommend when buyers ask for software in categories like CRM, project management, marketing automation, and more. It is updated weekly from real AI engine responses.

Subcategory · AI Citation Index

Help Desk

Help desk is a contested category: three consensus picks (Freshdesk, ServiceNow, Atlassian) split AI attention and trade head-to-head wins, but none owns the shortlist. Freshdesk captures the most eyeballs in discovery prompts, surfacing in two out of every three buyer queries across ChatGPT, Claude, Gemini, and Perplexity. ServiceNow and Atlassian punch above their discovery share in evaluation — both win more head-to-heads than they lose. Zendesk and Teamwork Desk are absent giants: they score identically to Atlassian in comparison queries but AI almost never surfaces them in discovery prompts. The category is fragmented — ten brands show up on all four engines, and no single brand clears 70% visibility.

166 discovery queries · 260 head-to-heads · refreshed Jul 20, 2026

Discovery stage

The shortlist

Across 166 buyer-style "Help Desk" queries

Most cited · Help DeskLive

Freshdesk

freshdesk.com

Cited in 109 of 166 buyer questions for Help Desk — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

66%

Visibility score58/100

See the full Freshdesk profile→

Freshdesk shows up across all four engines in 66% of discovery queries about help desk software. ServiceNow and Atlassian surface in 55% and 52% of the same prompts, each visible on ChatGPT, Claude, Gemini, and Perplexity. Intercom and Zoho Desk sit just below, both appearing in more than 40% of buyer queries with consistent cross-engine presence. Front and HubSpot Service Hub trail at 24% and 31% respectively, but maintain visibility across all engines.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

Get weekly AI visibility changes for Help Desk sent to your inbox.

Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Freshdesk

7/7

ServiceNow

6/7

Atlassian

5/7

Happyfox

4/7

Microsoft

4/7

Freshdesk

4/4

Intercom

4/4

ServiceNow

4/4

Atlassian

4/4

Gorgias

3/4

Gorgias

4/4

Freshdesk

4/4

Kustomer

3/4

Intercom

3/4

Richpanel

3/4

Freshdesk

4/4

Zoho Expense

4/4

Intercom

4/4

Jira Service Management

4/4

Atlassian

4/4

Freshdesk

4/4

Jira Service Management

4/4

Atlassian

4/4

Zoho Expense

4/4

Zendesk Support Suite

4/4

HubSpot

4/4

Freshdesk

4/4

Internal

4/4

Jira Service Management

4/4

Atlassian

4/4

Intercom

3/3

Freshdesk

3/3

Kustomer

2/3

Atlassian

2/3

Gorgias

2/3

Spiceworks

3/3

Atlassian

3/3

ServiceNow

3/3

Freshdesk

2/3

Happyfox

2/3

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · help-desk

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 4/100

When buyers ask AI to compare options, the field is a stalemate — eight brands land within six points of each other in head-to-head scores. Freshdesk wins most comparison queries narrowly, averaging 49 across 28 matchups. Internal, Intercom, ServiceNow, Jira Service Management, and Zoho Desk cluster at 46-47, each tested in two dozen head-to-heads. Salesforce Service Cloud and HubSpot Service Hub lose more matchups than they win, scoring 44 and 37 respectively.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 4/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know

In this category

Freshdesk

Consensus pick

Freshworks ticketing platform for SMB support

Read brand profile →

ServiceNow

Consensus pick

Enterprise ITSM and employee service automation

Read brand profile →

Atlassian

Consensus pick

Jira Service Management for dev-ops workflows

Read brand profile →

Zendesk Support Suite

Absent giant

Omnichannel ticketing for customer service teams

Read brand profile →

Intercom

Faller

Conversational support with live chat and bots

Read brand profile →

Citation sources

Where AI pulls citations from

639 citations captured across Help Desk prompt runs.

Vendor pages

299

Product, help, and marketing pages from tracked vendors

Independent sources

153

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Help Desk questions

Buyers ask AI for help desk software by vertical and use case — phrasings like 'best help desk solutions for gaming companies', 'help desk software for life sciences companies', 'help desk platforms for insurance companies'. A smaller slice digs into evaluation criteria: 'how to choose help desk software for IT support teams', 'how to evaluate user experience in help desk tools', 'open source vs commercial help desk tools'. The questions stay broad — naming industries, team profiles, and trade-offs between deployment models.