AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Proposal & CPQ

IBM Business Automation Workflow leads Proposal & CPQ AI citations at 72, but zero brands hold shortlist dominance across the category's 19 discovery prompts.

Brands tracked

Avg AEO score

66/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Proposal & CPQ software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 39/100

Qwilr leads evaluation queries with a 52 average score across 5 head-to-head comparisons, followed by Conga Grid at 45 (6 comparisons) and Concord at 39 (4 comparisons). The median evaluation score is 39. PandaDoc and IBM Business Automation Workflow both trail despite broader comparison coverage at 34 and 30 respectively.

IBM Business Automation Workflow (BAW)

30· 6 queries

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. Only two months of data available (March and April 2026). IBM Business Automation Workflow shows the strongest delta in this limited window, rising 9 points.

Biggest gain

IBM Business Automation Workflow (BAW)

+9 pts

Editorial picks

Brands worth watching

IBM Business Automation Workflow (BAW)

Scores highest among featured candidates at 72 despite a weak 30 average in evaluations. Rising 9 points in the limited trend window, suggesting recent momentum in AI citation patterns.

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Qwilr

Dominates head-to-head evaluation queries with a 52 average across 5 comparisons, 13 points above the median. Strongest performer when buyers pit specific tools against each other.

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Conga Grid

Second in evaluation queries at 45 across 6 comparisons, but scores only 58 among featured candidates. Sees more comparison volume than most peers, indicating established market presence.

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PandaDoc

Appears in 6 comparison queries but underperforms at 34 average evaluation score, 5 points below median. Gap between visibility and AI endorsement suggests brand awareness outpaces perceived differentiation.

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FAQ

Proposal & CPQ questions, answered

What is the best proposal software for sales teams?+

AI models cite no dominant winner across 19 discovery prompts in this category. IBM Business Automation Workflow scores highest at 72 in our featured analysis, but the 0% shortlist coverage rate indicates buyers should expect fragmented, inconsistent recommendations from AI tools.

How does Qwilr compare to other proposal tools in AI recommendations?+

Qwilr leads evaluation queries at 52 average score across 5 head-to-head comparisons, 13 points above the category median of 39. When buyers ask AI to compare specific tools, Qwilr receives stronger endorsements than Conga Grid (45), Proposify (38), or PandaDoc (34).

Which CPQ software does AI recommend most often?+

None consistently. Zero brands achieve shortlist presence across the 19 discovery-stage prompts tracked. The category's 46 competing brands and 0% coverage rate mean AI citations scatter widely depending on query phrasing.

Is PandaDoc a good choice based on AI analysis?+

PandaDoc appears in 6 comparison queries but scores 34 on average, 5 points below the median evaluation score of 39. It trails Qwilr (52), Conga Grid (45), Concord (39), and Proposify (38) in head-to-head AI citations.

What proposal software is gaining traction in AI recommendations?+

IBM Business Automation Workflow shows a 9-point rise in the limited two-month trend window available (March-April 2026). However, only two data points exist, making it premature to confirm sustained momentum.

Why do no brands dominate Proposal & CPQ shortlists?+

The category spans 46 brands with no single player capturing consistent AI citations across discovery queries. Unlike adjacent sales categories where one or two vendors often dominate, Proposal & CPQ shows complete fragmentation with 0% shortlist coverage and no brand appearing in top recommendations.

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