[unCited]

Category · AI Citation Index

Sales

Sales software is AI's clearest duopoly. Salesforce and Pipedrive each appear in more than 70% of discovery queries, surface across every AI engine we track, and tie in head-to-head comparison scores at 75 out of 100. HubSpot trails a step behind in discovery share but matches the leaders in evaluation-stage wins. The kingmaker is Microsoft Dynamics 365 — it shows up in half of buyer queries and generates more head-to-head matchups than any brand except the duopoly, even though it rarely wins those comparisons outright. The riser is Apollo.io, up 20 points in the last 90 days; the faller is SugarCRM, down 46 points over the same window. This is a consolidated category — two brands capture the lion's share of AI attention, and a tier of five others split the remaining visibility.

863 discovery queries · 924 head-to-heads · refreshed Jul 20, 2026

Discovery stage

The shortlist

Across 863 buyer-style "Sales" queries

Most cited · SalesLive

Salesforce

salesforce.com

Cited in 661 of 863 buyer questions for Sales

ChatGPT—Gemini—Claude—
Citation rate
77%
Visibility score78/100
See the full Salesforce profile→

Salesforce surfaces in 77% of buyer queries about sales software and shows up on every engine we audit — ChatGPT, Claude, Gemini, Perplexity, and one additional rotation engine. Pipedrive lands in 67% of those same queries with identical five-engine coverage. HubSpot comes next at 69% discovery share but appears on only four of the five engines, leaving a visibility gap on one platform. Outreach, Salesloft, Gong, and ZoomInfo each surface in 45-62% of queries, all with four-engine coverage — a stable second tier but none break into the duopoly's share.

  1. 1
    Salesforce
    salesforce.com
    77%
  2. 2
    Pipedrive
    pipedrive.com
    67%
  3. 3
    netsuite.com
    netsuite.com
    13%
  4. 4
    HubSpot
    hubspot.com
    69%
  5. 5
    Outreach
    outreach.io
    62%
  6. 6
    Salesloft
    salesloft.com
    53%
  7. 7
    dynamics.microsoft.com
    dynamics.microsoft.com
    52%
  8. 8
    Gong
    gong.io
    46%
  9. 9
    HubSpot
    hubspot.com
    45%
  10. 10
    Zoominfo
    zoominfo.com
    45%

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Salesforce
38/39
2HubSpot
38/39
3Pipedrive
30/39
4Microsoft
26/39
5Reply
26/39
1Salesforce
37/37
2Outreach
25/37
3Pipedrive
24/37
4Reply
23/37
5HubSpot
20/37
1Salesforce
31/32
2Microsoft
25/32
3Gong
25/32
4Pipedrive
24/32
5Salesloft
24/32
1Outreach
21/22
2Pipedrive
19/22
3Apollo.io
19/22
4Salesforce
19/22
5HubSpot
17/22
1Pipedrive
12/12
2Salesforce
12/12
3Outreach
11/12
4Salesloft
11/12
5Gong
11/12
1Seismic
12/12
2Highspot
12/12
3Salesforce
12/12
4HubSpot
12/12
5Gong
12/12
1HubSpot
10/10
2Salesforce
10/10
3Outreach
10/10
4Pipedrive
9/10
5Gong
9/10
1Salesforce
9/9
2HubSpot
9/9
3Pipedrive
9/9
4
Clari
9/9
5Insights
8/9
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · sales

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 5/100

When buyers ask AI to compare sales tools head-to-head, Salesforce and Pipedrive tie at 75 out of 100 across nearly 100 comparison queries each — winning more matchups than they lose. Microsoft Dynamics 365 scores 69 across 90 head-to-heads, Outreach 68 across 88, and HubSpot 66 across 86 — all above the category median, meaning each wins more comparisons than it loses. Zoho CRM and Close fall below the median at 53 and 51, losing more head-to-heads than they win despite appearing in dozens of comparison queries.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand025497498Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 5/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

854 citations captured across Sales prompt runs.

Vendor pages

232

Product, help, and marketing pages from tracked vendors

Independent sources

162

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Sales questions

Buyers ask AI for the best sales tools by team size, vertical, or use case — phrasings like 'top sales engagement software for marketing managers', 'tools sales leaders use to improve team performance', 'software for managing multiple pricing tiers'. A smaller slice digs into implementation pitfalls, build-versus-buy calculus, and best practices for rolling out AI sales assistants. Pricing and ROI questions appear but stay edge cases — fewer than 10 prompts across the 1,000-query audit set ask about cost models, low-budget options, or implementation timelines.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

Trust

Buyers checking credibility

Drill down

Subcategories

CRMSales EngagementSales IntelligenceRevenue OperationsProposal & CPQContract Lifecycle ManagementAI SDRsRevenue IntelligenceAI Sales AssistantPartner Relationship ManagementRevenue Operations & Intelligence

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