AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Category · AI Citation Index

Who AI is citing in Sales

Salesforce Blockchain leads evaluation queries (85/100); no brand dominates shortlists across 52 discovery prompts.

Brands tracked

Avg AEO score

61/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Sales software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 36/100

When buyers compare named alternatives, Salesforce Blockchain scores highest (85/100 across 3 comparison queries), followed by HubSpot Commerce Hub (76/100, 4 queries) and Salesloft (71/100, 3 queries). Apollo.io and Calendly hover near the median (64 and 68 respectively), while Outreach underperforms at 54/100. The category median evaluation score is 36, meaning most brands cited in Sales comparisons score well below the top tier.

Salesforce Blockchain

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Only two months of audit data exist (March 2026: 57/100 avg, 63 prompts; April 2026: 61/100 avg, 135 prompts). Aviso rose 20 points month-over-month; Sugarcrm fell 6 points. Too few audits to establish a trend.

Biggest gain

Aviso

+20 pts

Biggest drop

Sugarcrm

-6 pts

Editorial picks

Brands worth watching

Salesforce Blockchain

Salesforce Blockchain posts the highest evaluation score in Sales (85/100), despite appearing in only 3 comparison queries. It signals strong AI citation strength in niche blockchain-for-sales use cases.

Read brand profile →

HubSpot Commerce Hub

HubSpot Commerce Hub averages 76/100 across 4 evaluation queries and holds a featured score of 78. It punches above the category median (36) in head-to-head comparisons.

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Apollo.io

Apollo.io appears in 4 comparison queries with a 64/100 evaluation score and a 71/100 featured score. It shows consistent mid-tier citation across both discovery and evaluation stages.

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Aviso

Aviso gained 20 points month-over-month, the largest increase in Sales. Its featured score of 66 places it in the top nine brands by AI citation strength.

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Calendly

Calendly scores 68/100 across 4 evaluation queries and 72/100 in featured ranking. Its scheduling-as-sales-tool positioning earns it frequent citation in Sales workflow comparisons.

Read brand profile →

Drill down

Subcategories

CRM Sales Engagement Sales Intelligence Revenue Operations Proposal & CPQ Contract Lifecycle Management

FAQ

Sales questions, answered

Which sales tool gets the highest AI citation scores in head-to-head comparisons?+

Salesforce Blockchain leads with an 85/100 average across 3 comparison queries. HubSpot Commerce Hub follows at 76/100 (4 queries), and Salesloft at 71/100 (3 queries). The category median evaluation score is 36, so top-tier brands significantly outperform the field.

Is there a dominant CRM or sales platform in AI-generated shortlists?+

No. Across 52 discovery-stage prompts, no brand achieved dominant shortlist citation — the coverage rate is 0%. The Sales category includes 65 brands spanning CRM, engagement, intelligence, and operations tools, and AI models cite different products based on prompt nuance.

Which sales intelligence or engagement tools perform best in AI comparisons?+

Salesloft scores 71/100 across 3 comparison queries. Apollo.io averages 64/100 (4 queries), and Outreach lags at 54/100 (4 queries). Calendly, positioned as a scheduling-and-sales tool, scores 68/100 across 4 queries.

Are any sales tools rising or falling in AI citation trends?+

Aviso rose 20 points month-over-month (March to April 2026), the largest gain in the category. Sugarcrm fell 6 points. Only two months of data exist, so long-term trends are not yet established.

How does the Sales category's overall AI citation compare to other B2B categories?+

The Sales category averages 61/100 across 65 brands. The evaluation median is 36/100, indicating a long tail of poorly cited tools. Featured brands like Salesforce Blockchain (86), HubSpot Commerce Hub (78), and Zoho CRM Plus (78) pull the average up, but most brands score below 50.

What types of sales tools are tracked in this category?+

The Sales category includes six subcategories: CRM, Sales Engagement, Sales Intelligence, Revenue Operations, Proposal & CPQ, and Contract Lifecycle Management. Featured brands span CRMs (Zoho CRM Plus, Pipedrive), engagement platforms (Salesloft, Apollo.io), proposal tools (Qwilr), and signature/contract tools (DocuSign).

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