Category · AI Citation Index

Sales

Salesforce and Pipedrive lead 62 sales tools; HubSpot's free tier pulls 69% shortlist share; Aviso surges +20 as SugarCRM drops -46.

863 discovery queries · 924 head-to-heads · refreshed Jun 6, 2026

Discovery stage

The shortlist

Across 863 buyer-style "Sales" queries

Salesforce anchors 77% of AI-driven sales prompts across 863 queries, with Pipedrive (67%) and HubSpot (69%) close behind. Outreach and Salesloft command the sales-engagement tier at 62% and 53% respectively. ZoomInfo and Gong capture prospecting and conversation-intelligence niches at 45% each, while Microsoft Dynamics 365 holds 52% despite enterprise scope.

  1. 1
    Salesforce
    salesforce.com
    77%
  2. 2
    Pipedrive
    pipedrive.com
    67%
  3. 3
    netsuite.com
    netsuite.com
    13%
  4. 4
    HubSpot
    hubspot.com
    69%
  5. 5
    Outreach
    outreach.io
    62%
  6. 6
    Salesloft
    salesloft.com
    53%
  7. 7
    dynamics.microsoft.com
    dynamics.microsoft.com
    52%
  8. 8
    Gong
    gong.io
    46%
  9. 9
    Zoominfo
    zoominfo.com
    45%
  10. 10
    HubSpot
    hubspot.com
    45%

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Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

1Salesforce
38/39
2HubSpot
38/39
3Pipedrive
30/39
4Microsoft
26/39
5Insights
26/39
1Salesforce
37/37
2Outreach
25/37
3Pipedrive
24/37
4Reply
23/37
5HubSpot
20/37
1Salesforce
31/32
2Microsoft
25/32
3Gong
25/32
4Pipedrive
24/32
5Salesloft
24/32
1Outreach
21/22
2Pipedrive
19/22
3Apollo.io
19/22
4Salesforce
19/22
5HubSpot
17/22
1Pipedrive
12/12
2Salesforce
12/12
3Outreach
11/12
4Salesloft
11/12
5Gong
11/12
1Seismic
12/12
2Highspot
12/12
3Salesforce
12/12
4HubSpot
12/12
5Gong
12/12
1HubSpot
10/10
2Salesforce
10/10
3Outreach
10/10
4Pipedrive
9/10
5Gong
9/10
1Salesforce
9/9
2HubSpot
9/9
3Pipedrive
9/9
4
Clari
9/9
5Insights
8/9
≥50% cited
25–49%
<25%
Topics are discovery-stage prompt clusters · sales

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 12/100

Salesforce and Pipedrive tie at 75 average evaluation score across 98 and 97 head-to-head queries. Microsoft Dynamics 365 scores 69 in 90 comparisons, edging Outreach (68) and HubSpot (66). Zoho CRM and Close trail at 53 and 51, well below the category median of 12—indicating shallow AI-cited feature depth for mid-market entrants.

0255075100Evaluation citation rate — % of category evaluation prompts citing this brand025497498Evaluation prompts cited inmedian citation ratemedian exposure

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure
Median citation rate 12/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Citation sources

Where AI pulls citations from

928 citations captured across Sales prompt runs.

Vendor pages

371

Product, help, and marketing pages from tracked vendors

Independent sources

176

Reviews, encyclopedias, forums, press — not vendor-owned

Buyer questions

What AI cites for top Sales questions

Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.

Discovery

Buyers exploring the category

Evaluation

Buyers comparing options

Drill down

Subcategories

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