AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

Who AI is citing in Sales Engagement

No single brand owns shortlist discovery in Sales Engagement; Salesforce Blockchain leads head-to-head evaluations at 85.

Brands tracked

174

Avg AEO score

61/100

Citation coverage

of brands cited at least once

Dominant brands

cited > 50% of queries

Discovery stage

The shortlist

When buyers ask AI for the best Sales Engagement software

No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.

Evaluation stage

The battleground

How brands fare on comparison queries · category median 39/100

Salesforce Blockchain posts the highest evaluation score at 85 across 3 comparison queries. HubSpot Commerce Hub follows at 76 (4 queries), and Salesloft at 71 (3 queries). The median evaluation score is 39—well below the category average of 61—indicating most brands fail to distinguish themselves in direct comparisons.

Salesforce Blockchain

Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.

Trends

Over the last 12 months

Too few audits to establish a trend. Sample data spans only March 2026 (31 prompts, avg score 56) and April 2026 (71 prompts, avg score 61). Seismic Knowledge rose 16 points month-over-month, the only tracked movement.

Biggest gain

Seismic Knowledge

+16 pts

Editorial picks

Brands worth watching

Salesforce Blockchain

Tops evaluation queries at 85, the highest score in the category. Appears in 3 comparison prompts, suggesting niche but strong AI citation performance.

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HubSpot Commerce Hub

Second in evaluations at 76 across 4 queries. Featured candidate score of 78 confirms consistent mid-tier citation strength in sales engagement contexts.

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Seismic Knowledge

Rose 16 points month-over-month, the sharpest tracked climb. Evaluation score of 52 across 6 queries shows breadth but not yet dominance.

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Calendly

Evaluation score of 68 across 4 queries; featured candidate score of 72. Scheduling adjacency to sales engagement drives stable AI citation.

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Apollo.io

Dual listings (Apollo.io at 64, Apollo at 62) across 8 combined comparison queries. Brand-name variance fragments citation but total volume is notable.

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FAQ

Sales Engagement questions, answered

What is the best sales engagement software?+

No single platform dominates AI shortlists in this category. Salesforce Blockchain scores highest in head-to-head evaluations at 85, followed by HubSpot Commerce Hub at 76. The 0% shortlist coverage rate indicates AI has no consensus recommendation for discovery queries.

How do Salesloft and Outreach compare?+

Salesloft scores 71 in evaluations across 3 queries; Outreach scores 54 across 4 queries. Salesloft holds a 17-point advantage in AI citation quality when the two are directly compared.

Which sales engagement tools are rising in AI citations?+

Seismic Knowledge gained 16 points month-over-month, the only tracked upward movement. With an evaluation score of 52 across 6 queries, it shows breadth but remains mid-pack.

Is Calendly considered a sales engagement platform?+

AI cites Calendly in sales engagement contexts with a 68 evaluation score and 72 featured-candidate score. Its scheduling functionality overlaps enough to earn consistent mention, though it is not a pure engagement suite.

Why does Sales Engagement have no shortlist leaders?+

Zero brands appear frequently enough in discovery prompts to claim dominance. The category contains 174 brands with a 0% coverage rate, suggesting extreme fragmentation or lack of authoritative consensus in AI training data.

What is Apollo.io's citation performance?+

Apollo.io scores 64 in evaluations (4 queries) and 71 as a featured candidate. A duplicate listing under 'Apollo' at 62 (4 queries) splits citation credit but shows the brand is mentioned across 8 total comparison prompts.

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