Subcategory · AI Citation Index
Prototyping
The prototyping landscape shows clear consolidation around Figma, which achieves the highest shortlist rate (69%) with maximum model diversity, signaling broad AI consensus on its leadership. Traditional specialized tools like Sketch (61%) and InVision (51%) maintain relevance but face competitive pressure from multi-purpose collaboration platforms (Miro at 46%) and newer code-forward solutions (Framer at 47%). The category exhibits strong model agreement across top performers, with five brands achieving perfect diversity scores, suggesting well-established market positions rather than emerging disruption.
180 discovery queries · 278 head-to-heads · refreshed Jun 8, 2026
Discovery stage
The shortlist
Across 180 buyer-style "Prototyping" queries
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Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 10/100
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Figma
Clear category leader with 69% shortlist rate and maximum model consensus, reflecting its position as the default collaborative design and prototyping platform.
Read brand profile →Sketch
Strong second at 61% despite Figma's rise, indicating sustained relevance particularly among Mac-native design workflows.
Read brand profile →Miro
Achieves 46% shortlist rate as a collaboration platform, demonstrating successful expansion from whiteboarding into prototyping workflows.
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