Subcategory · AI Citation Index
Prototyping
Figma and Sketch tie at 72; adobe.com leads mentions but lacks score. Sketch rising +9, Miro falling -8.
180 discovery queries · 278 head-to-heads · refreshed Jul 15, 2026
Discovery stage
The shortlist
Across 180 buyer-style "Prototyping" queries
Figma and Sketch dominate with identical 72 scores, appearing in 69% and 61% of shortlists respectively across all five major models. Miro follows at 66 with 46% shortlist rate. Adobe.com, InVision, and framer.com show strong shortlist presence (58%, 51%, 47%) but lack evaluation scores, signaling frequent mention without deep competitive analysis.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
Figma, Adobe, and Framer tie at 49 in head-to-head comparisons, each evaluated in 28 queries. Sketch trails slightly at 46 across 26 queries. InVision scores lowest at 37 with 21 comparisons, suggesting weaker performance when buyers pit tools directly against each other.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Figma
Leads shortlist presence at 69% across 124 prompts with 590 total mentions. Ties for highest evaluation score at 49, appearing in every model's recommendations.
Read brand profile →Sketch
Matches Figma's 72 score and gained 9 points in recent trend. Second-highest shortlist rate at 61% with 375 mentions across all five models.
Read brand profile →Miro
Third at 66 with 46% shortlist rate but falling 8 points. 169 mentions suggest whiteboard functionality dilutes pure prototyping focus in buyer evaluations.
Read brand profile →Maze
Scores 58 with 28% shortlist rate across 51 prompts. 121 mentions indicate user-testing integration appeals to a specific segment of prototyping buyers.
Read brand profile →UXPin
Scores 39 in both overall and evaluation metrics. 40-point evaluation average across 23 queries places it mid-pack for code-component workflows.
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