AEO Audit is a free tool that scores B2B SaaS websites for AI search visibility — how likely they are to be cited by ChatGPT, Perplexity, and Google AI Overviews when B2B buyers search.

What is AI Engine Optimization (AEO)?

AI Engine Optimization (AEO) is the practice of structuring content, entity signals, and technical infrastructure so that AI engines cite your brand in generated answers. It extends traditional SEO to cover ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Yes. AEO Audit is free. Enter any B2B SaaS brand and receive a full AI visibility score with prioritised recommendations.

How does AEO Audit score websites?

AEO Audit scores across six pillars: AI Visibility (22%), Brand Authority (23%), Content Quality (18%), Platform Optimization (15%), Structured Data (12%), and Technical AEO (10%). Each pillar reflects specific signals that AI engines use when deciding which sources to cite.

Subcategory · AI Citation Index

UI/UX Design

Figma and Sketch lead shortlists at 66% and 62% appearance rates; Usertesting rising +14 points while Miro drops 8.

161 discovery queries · 282 head-to-heads · refreshed Jun 12, 2026

Discovery stage

The shortlist

Across 161 buyer-style "UI/UX Design" queries

Most cited · UI/UX DesignLive

Figma

figma.com

Cited in 106 of 161 buyer questions for UI/UX Design — surfaced by 3 of 3 AI engines.

ChatGPTGeminiClaude

Citation rate

66%

Visibility score72/100

See the full Figma profile→

Figma appears in 66% of UI/UX prompts (106 of 161), Sketch in 62%, and Adobe in 57%. Handoff ranks third by shortlist rate (61%) but scores just 12 in unCited evaluation, signaling weak AI differentiation despite frequent mention. Miro (48%), Maze (47%), and Usertesting (43%) form the testing and collaboration tier.

Hover or click a logo to see brand details

X = coverage across discovery prompts · Y = engine diversity · Bubble size = total mentions

Tracked acrossChatGPT,Gemini,Claude

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Score shifts, new entrants, citation gaps — every Monday.

Signal by intent

By topic

Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.

Figma

7/7

Sketch

7/7

Handoff

6/7

Maze

6/7

Usertesting

6/7

Figma

6/6

Sketch

6/6

Handoff

6/6

Zeplin

6/6

Maze

6/6

Usertesting

5/5

Hotjar

5/5

Figma

5/5

Sketch

5/5

Maze

4/5

Figma

4/4

Maze

4/4

Miro

3/4

Hotjar

3/4

Usertesting

3/4

Figma

4/4

Sketch

4/4

Whimsical

4/4

Miro

4/4

Zeplin

4/4

Figma

4/4

Adobe

4/4

Sketch

4/4

Handoff

4/4

Framer

4/4

Figma

4/4

Handoff

4/4

Maze

4/4

Adobe

4/4

Usertesting

4/4

Figma

4/4

Handoff

4/4

Axure RP

4/4

Sketch

4/4

Adobe

4/4

≥50% cited

25–49%

<25%

Topics are discovery-stage prompt clusters · ui-ux-design

Evaluation stage

Head-to-head

How often AI cites each brand across uniform category evaluation prompts · median 9/100

Figma scores highest in head-to-head evaluations (53 across 30 comparisons), followed by Handoff (51, 29 queries) and Adobe (49, 28 queries). Sketch trails at 47 despite matching Figma's 72 overall score. Framer (46), UXPin (42), Axure RP (40), and Zeplin (37) occupy the mid-tier; median category score is just 9.

Hover or click a logo to see brand details

X = evaluation citation rate · Y = evaluation prompts cited in · Bubble size = citation exposure

Median citation rate 9/100

Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.

Brands to know

In this category

Figma

Dominates both shortlist rate (66%) and evaluation score (53). Five-model diversity confirms cross-platform consensus as the default collaborative design tool.

Read brand profile →

Sketch

Second by shortlist frequency (62%) but fourth in evaluation (47). Strong mention volume (375) suggests legacy brand recognition outpaces current AI recommendation strength.

Read brand profile →

Adobe

Third in evaluations (49, 28 comparisons) and shortlist appearances (57%). XD sunset concerns likely suppress score despite Creative Cloud ecosystem lock-in.

Read brand profile →