Subcategory · AI Citation Index
Who AI is citing in UI/UX Design
Figma leads AI citations with a 75 evaluation score, while InVision scores 0 across 5 comparison queries.
Brands tracked
31
Avg AEO score
62/100
Citation coverage
0%
of brands cited at least once
Dominant brands
0
cited > 50% of queries
Discovery stage
The shortlist
When buyers ask AI for the best UI/UX Design software
No discovery-stage prompts have been scored against this category yet — once the shortlist cron runs, this section will surface which brands AI cites most.
Evaluation stage
The battleground
How brands fare on comparison queries · category median 45/100
Figma leads head-to-head comparisons with a 75 average evaluation score across 4 queries. Webflow scores 57, Sketch 45, and Zeroheight 31. InVision scores 0 across 5 comparison queries, falling below the 45 median. The gap between Figma and the median is 30 points.
Each brand's evaluation score averages how AI responds to head-to-head comparison queries that mention them. Above-median brands win their comparisons more often than they lose.
Trends
Over the last 12 months
Too few audits to establish a trend. Only two months of data show category average rising from 59 to 65 between March and April 2026. Sketch rose 9 points while Webflow fell 9 in that window.
Editorial picks
Brands worth watching
Figma
Figma scores 75 on evaluation queries and 78 on the featured-candidate scale, the highest in the category. It appears in 4 comparison queries, cementing its position as the reference point for AI citation in UI/UX Design.
Read brand profile →Sketch
Sketch rose 9 points in recent audits and scores 72 on the featured scale, second only to Figma. Its 45 evaluation average sits at the category median across 4 comparison queries.
Read brand profile →Webflow
Webflow scores 57 on evaluations but fell 9 points in the latest audit period. It appears in 4 comparison queries with a 63 featured score, suggesting AI models see it as a hybrid design-to-development tool.
Read brand profile →InVision
InVision scores 0 across 5 comparison queries despite appearing in the evaluation dataset. Its 38 featured score is the lowest among cited brands, signaling steep decline in AI model training data.
Read brand profile →Zeroheight
Zeroheight appears in 6 comparison queries, more than Figma or Sketch, but scores only 31 on evaluations. Its 58 featured score suggests niche visibility in design-system documentation use cases.
Read brand profile →FAQ
UI/UX Design questions, answered
What is the best UI/UX design software for teams?+
How does Figma compare to Sketch?+
Is Webflow considered a UI/UX design tool by AI models?+
Why does InVision score 0 on AI evaluations?+
What is Zeroheight and why does it appear in 6 comparison queries?+
Are AI models recommending any UI/UX design tools on discovery queries?+
Related
More in Design
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