Subcategory · AI Citation Index
Workflow Automation
Zapier and Make dominate shortlists at 76% each, but Workato scores highest and is surging while Azure Automation falls.
178 discovery queries · 277 head-to-heads · refreshed Jun 7, 2026
Discovery stage
The shortlist
Across 178 buyer-style "Workflow Automation" queries
Zapier and Make appear in 135 of 178 prompts (76% shortlist rate), leading a category where 102 of 230 brands achieve consensus visibility. Slack follows at 69% despite being a collaboration tool, while Workato trails in appearances (60%) but commands the highest unCited score at 78. Built ranks third in shortlist rate (71%) but scores only 32, signaling weak evaluation performance.
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Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 7/100
Zapier, Make, ServiceNow, and Microsoft Power Automate tie at an average evaluation score of 47 across 27 comparison queries each. Workato scores 45 across 26 comparisons, while Slack drops to 40 across 23 queries. The category median is 7, indicating most brands perform poorly in head-to-head evaluations.
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Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
Workato
Scores 78 and climbed 15 points in recent months, the strongest momentum in workflow automation. Appears in 60% of shortlists with 294 total mentions across all four major models.
Read brand profile →Zapier
Ties for the highest shortlist rate (76%) and scores 72, appearing in 507 mentions. Anchors the no-code automation tier but shares evaluation dominance with Make and enterprise tools.
Read brand profile →Make
Matches Zapier's 76% shortlist rate with 488 mentions and a score of 68. Evaluation performance ties Zapier at 47 across 27 comparison queries, signaling feature parity in AI reasoning.
Read brand profile →Slack
Scores 72 and appears in 69% of shortlists despite being a messaging platform, not pure automation. Its workflow extensions and integrations drive cross-category visibility.
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