Subcategory · AI Citation Index
Team Messaging
Slack leads shortlists at 69%, Microsoft 365 at 68%; ClickUp rising +12 while Microsoft 365 drops -16; 120 brands compete in flat consensus space.
176 discovery queries · 274 head-to-heads · refreshed Jul 19, 2026
Discovery stage
The shortlist
Across 176 buyer-style "Team Messaging" queries
Slack appears in 121 of 176 prompts (69% shortlist rate, score 72), edging Microsoft 365 at 68% (score 58). Google Workspace follows at 64% but scores only 20. Self-hosted contenders like mattermost.com and channels.app show 40% shortlist penetration but lack traction scores, signaling AI models cite them in niche contexts—privacy-conscious teams, regulated industries—where Slack and Microsoft Teams hold weaker sway.
Hover or click a logo to see brand details
Get weekly AI visibility changes for Team Messaging sent to your inbox.
Score shifts, new entrants, citation gaps — every Monday.
Signal by intent
By topic
Top 5 most-cited brands per intent cluster. Brands with zero citations in a topic are not shown.
Evaluation stage
Head-to-head
How often AI cites each brand across uniform category evaluation prompts · median 5/100
Head-to-head comparisons favor Slack, Microsoft Teams, and Channels equally at avgEvaluationScore 52 across 31 queries each. Google Workspace and Microsoft 365 trail at 50; Mattermost at 47. Discord lags at 40 despite brand recognition, indicating AI models view it as gaming-first infrastructure poorly suited to enterprise workflows. The median category score of 5 underscores extreme polarization: a handful of incumbents dominate, leaving 85+ brands in statistical noise.
Hover or click a logo to see brand details
Each brand's score is the share of category evaluation prompts where AI cited them across all four engines — the same prompt pool for every brand. Brands above the median citation rate have stronger presence in evaluation-stage queries.
Brands to know
In this category
ClickUp
Score 78, rising +12. AI models increasingly cite ClickUp when buyers ask for project management platforms with embedded chat, bypassing standalone messengers. Its momentum reflects convergence of task and conversation layers.
Read brand profile →Slack
Score 72, 69% shortlist rate. Slack remains the default recommendation for pure-play team messaging—LLMs cite integrations, channels architecture, and Salesforce ecosystem tie-ins. Workflows and Canvas features appear in 40% of evaluation contexts.
Read brand profile →Microsoft 365
Score 58, falling -16. Microsoft 365 (Teams bundle) still lands 68% of shortlists but avgEvaluationScore lags Slack by 2 points. Models flag licensing complexity and feature bloat when buyers request 'simple' or 'focused' tools.
Read brand profile →Google Workspace
Score 20 despite 64% shortlist rate. Google Chat rides Workspace adoption inertia; models cite it when buyers already use Gmail/Drive. Standalone evaluation trails Slack by 32 points, reflecting limited feature parity and threadbare third-party integrations.
Read brand profile →Citation sources
Where AI pulls citations from
648 citations captured across Team Messaging prompt runs.
Vendor pages
216Product, help, and marketing pages from tracked vendors
Independent sources
205Reviews, encyclopedias, forums, press — not vendor-owned
Buyer questions
What AI cites for top Team Messaging questions
Most-cited prompts across the buyer journey. Click any prompt to see the actual URLs AI engines link to.
Discovery
Buyers exploring the categoryEvaluation
Buyers comparing options- Team Messaging Market Research Report 2033dataintelo.com
Want to know if AI cites your brand for Team Messaging?
Free audit. ChatGPT, Perplexity, Gemini, Claude.
Run an audit →